In Partnership with Hive
Who did we reach? How did they behave? What really works? For years broadcasters and marketers have struggled to answer those questions for the $60+ billion spent on US TV advertising and sponsorships. Mensio by Bain Media Lab, developed in partnership with AI pioneer Hive, provides the answers with "digital like" measurement and attribution.
What Mensio Can Do For You
What Mensio Can Do For You
Mensio provides brands and their agencies with always-on, “digital-like” measurement and attribution of TV advertising and sponsorships through a point-and-click dashboard and related custom services.
Mensio helps buyers address critical objectives including:
1. Find and reach custom audiences
2. Measure and grow business outcomes
3. Identify and realize efficiencies
Mensio enables network owners and sports leagues to reclaim the narrative on effectiveness, powered by tools that help to defend and grow advertising and sponsorship revenue.
Media companies are using Mensio to enable:
1. Consultative, Insights-Led Sales Enablement
Real-time competitive intelligence
Scalable insights for more than 1,000 brands to share with advertisers and sponsors
Attribution studies on advertising and/or sponsorships, using the broadest set of outcome metrics available in the industry.
2. Computer Vision-Enabled Product Innovation
Sponsorship / branded content asset optimization and whitespace
Contextual advertising data feeds, and programming optimization
Why Mensio is Different
Why Mensio is Different
Mensio was developed to be different – because that is what our clients were asking for. The industry’s aspirations for the measurement and attribution of TV advertising and sponsorships outstretch the current capabilities of “incumbent disruptors”, who vary in their data quality, rigor of methodology, and industry expertise.
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More than ads
Measure traditional ad units, plus sponsorship placements, branded content integrations, & earned media
The only platform that can measure combined reach inclusive of traditional units and logo exposures in content, as well as perform attribution of outcomes from sponsorship placements
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Data scale and quality
Largest third-party viewership dataset (~20M U.S. HHs), including both set-top box and Smart TV data
Broadest set of 1:1 outcomes datasets, including direct integration with Visa for credit card purchases
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Always-on intelligence & attribution
Always-on dashboard enables real-time intelligence and in-campaign measurement and optimization
Scalable, low cost attribution solution
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Best of Bain + Hive
Hive contributes proprietary content metadata, and privileged access to best-in-class viewership and outcomes datasets
Bain brings decades of experience working with clients on both sides of the table, and broader connectivity to strategic context and C-level execs
How Mensio Works
How Mensio Works
Mensio integrates content, consumption and outcomes to provide "digital-like" intelligence, measurement and attribution for buyers and sellers of TV advertising and sponsorship.
See Bain Media Lab in Action
Our Team
To find out what Bain Media Lab can do for you, contact our team leaders: