Brief

Bain Retail Holiday Newsletter #5

This fifth newsletter covers a near-record breaking month of November in which GAFS sales surged 5.7%.

By Darrell Rigby, Kris Miller and Josh Chernoff

First published on diciembre 18, 2010
min read


This fifth newsletter covers a near-record breaking month of November in which GAFS sales surged 5.7%. Despite uninspiring macroeconomic conditions, this was the strongest start to the holiday season that we have seen in five years. Still, after two years of declines, we are yet to quite match the absolute sales levels achieved in 2007. In this newsletter, we also discuss how retailers are trying to keep the momentum going through the holidays and beyond. More than ever, they are enticing shoppers by appealing to their emotions, offering exciting deals, and delivering a great experience. Download PDF

This fifth newsletter covers a near-record breaking month of November in which GAFS sales surged 5.7%. Despite uninspiring macroeconomic conditions, this was the strongest start to the holiday season that we have seen in five years. Still, after two years of declines, we are yet to quite match the absolute sales levels achieved in 2007. In this newsletter, we also discuss how retailers are trying to keep the momentum going through the holidays and beyond. More than ever, they are enticing shoppers by appealing to their emotions, offering exciting deals, and delivering a great experience.

Download PDF