At a Glance
TechnoStore*, an established national player, had been barely profitable for many years, and sales had dropped by more than 5 percent in the past four years.
Executives were worried, but believed the company had considerable untapped potential. They asked Bain to advise on a strategy that would help them close the performance gap.
Bain evaluated and prioritized several growth initiatives, including a new distribution channel strategy.
Bain analyzed TechnoStore's performance targets and identified the top strategic priority: enhance the current business.
As part of the overall strategy, Bain recommended that TechnoStore develop selected channel opportunities.
After it implemented the new strategy, TechnoStore's sales increased 10 percent; its profit margin climbed 11 percent and the company's share price rose significantly.