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Customer Love Wins

In this webinar, Winning on Purpose coauthors Fred Reichheld, Maureen Burns, and Darci Darnell discuss their new book’s simple yet powerful message: Love your customers.


Customer Love Wins

What sets a winning company apart from its competitors? According to Bain Fellow and creator of the Net Promoter System℠ Fred Reichheld, it’s a purposeful, customer-centric strategy. Bain Partners Maureen Burns and Darci Darnell join Fred to discuss their latest collaboration, Winning on Purpose, and why prioritizing customer happiness is key to generating sustainable, profitable results.

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Winning on Purpose: The Unbeatable Strategy of Loving Customers

This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.


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Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.