Customer Love Wins

In this webinar, Winning on Purpose coauthors Fred Reichheld, Maureen Burns, and Darci Darnell discuss their new book’s simple yet powerful message: Love your customers.


Customer Love Wins

What sets a winning company apart from its competitors? According to Bain Fellow and creator of the Net Promoter System℠ Fred Reichheld, it’s a purposeful, customer-centric strategy. Bain Partners Maureen Burns and Darci Darnell join Fred to discuss their latest collaboration, Winning on Purpose, and why prioritizing customer happiness is key to generating sustainable, profitable results.

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Winning on Purpose: The Unbeatable Strategy of Loving Customers

This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.


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베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.