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      Video

      Darci Darnell: How Insurers Can Capture the Next Generation of Customers

      To win in the future, insurers need to cater to an important new audience: millennials.

      By Darci Darnell

      Video

      Darci Darnell: How Insurers Can Capture the Next Generation of Customers
      en

      Millennials have different insurance needs than previous generations. Darci Darnell, who leads Bain's Global Customer Strategy & Marketing practice, explains why insurers need to create an ecosystem of services that addresses the concerns of the younger generation. 

      Read the Report

      Customers Know What They Want. Are Insurers Listening?

      Insurers are falling short on delivering value to customers. Bain’s Customer Behavior and Loyalty in Insurance report shows how companies can fix the problem.

      Authors
      • Headshot of Darci Darnell
        Darci Darnell
        Partner, Chicago
      Related Industries
      • Financial Services
      • Insurance
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      • Net Promoter System®
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      First published in noviembre 2018
      Tags
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      • Sales and Marketing

      How We've Helped Clients

      From Laggard to Leader: Desjardins Evolves Member Centricity for the Digital Age

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      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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