Throughout the Covid-19 pandemic, other countries have looked to China, where the crisis began, for insight into what they may experience in the coming weeks and months. Bain partners Melanie Sanders, Derek Deng and Jonathan Cheng share their insights on the country’s evolving economic environment and consumer behaviors, as well as the response from CPGs and retail companies, which may be an indication of what other countries will see in the next two to three months. 

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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.