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Article

Innovate from zero-base; reinvest savings in new growth drivers
en

Every company plans budgeting each year. Many base the next year’s budgeting on the previous year, but recently ‘ZBB’ (zero-based budgeting) is attracting attention. The theory of ZBB, approaching budgeting from zero-base and determining the budget need for each cost ítem, emerged in the 1970s. With recent successes outside Korea, many companies are keen on understanding its real benefits.

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