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MarketWatch

Is Amazon’s new credit card for Prime members worth it? There’s yet another way to buy things from the online retail giant

Is Amazon’s new credit card for Prime members worth it? There’s yet another way to buy things from the online retail giant

  • enero 12, 2017
  • min read

MarketWatch

Is Amazon’s new credit card for Prime members worth it? There’s yet another way to buy things from the online retail giant
There are advantages for Amazon releasing a branded card. Creating a branded credit card — as many airlines, hotel chains and department stores have done — can boost a shopper’s loyalty to that brand. When consumers physically see a retailer’s name in their wallet on a regular basis, they may be more likely to shop there, said Rob Markey, a partner with Bain & Company.