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Financial Times

Healthy nutrition trends shake up Chinese consumer market

Healthy nutrition trends shake up Chinese consumer market

A new survey by Bain & Company and Kantar Worldpanel indicates that efforts by Chinese urban consumers to lead healthier lives are the “biggest theme” in the country’s FMCG market, which includes food and beverages, toiletries, over-the-counter medicines and other perishable personal care items.

  • agosto 08, 2018
  • min read

Financial Times

Healthy nutrition trends shake up Chinese consumer market

China’s imports of fruits such as avocados have surged, with total food imports growing 25 per cent year-on-year in 2017 to reach $58bn. Much of that is comprised of e-commerce purchases of foreign food brands, suggesting multinationals can benefit by bringing their overseas products to China more quickly.

Multinationals “have the premium products, they have the perception of being healthy," said Bruno Lannes, a partner at Bain & Company. “I think the issue is more the speed at which they need to bring innovation to the market.”

Read full article on Financial Times here.