Founder's Mentality® Overview About About Founder's Mentality About Micro-battles Podcast Book Blog Founder's Mentality® Blog Blog Our latest insights on achieving sustainable, profitable growth in a world of faster change Micro-battles and the Journey to Scale Insurgency Discrete, fast-moving initiatives bring focus to strategic choices and help companies rediscover the art of getting stuff done. Joyful Routines How “joyful routines” rooted in purpose, simplicity, and frontline empowerment can transform execution into a source of energy and growth. What Audible and a Studebaker Have in Common The surprising power of leading with kindness and joy, and putting your people first. Why the Systems That Helped You Grow Might Now Be Holding You Back Professional management systems are built for delivery and treat development as a distraction. But in turbulence, it’s essential to build new solutions and businesses. Deliver or Develop? Why CEOs Must Master Both In turbulent times, companies must develop and deliver simultaneously. This demands that CEOs start asking some difficult questions. Lifting the Veil—Why Showing the People Behind the Product Matters The people who make and sell your product will surprise and delight your customers if you give them the chance to be seen. Commit to the Bit—Bold Choices Create Fanatics, Not Just Fans The boldest brands and creators build stronger, more loyal followings by embracing their identity fully. Toddlers Running Downhill—Why Great Teams Embrace Vulnerability Building businesses in a turbulent market is chaotic. The key for the CEOs leading through it? Celebrate the stumbles. Light the Candle—Bring Light Not Heat into Meetings Lessons from the head of a music studio on staying present and getting out of the way to get the most from those around you. Escape The Commoditization Trap—Fall Back In Love With Your Product The CEOs who view their company's product as special, differentiated, and loved also value the people that make and sell it. Bain Beliefs on Strategy Companies that outgrow and outearn their peers live by these five lessons. How Can Incumbents Stand Out? Offer an “Easy Button” Colt CEO Keri Gilder explains how tech companies can wow their customers by making things simple and how she approaches growth through M&A. Revitalizing Joy to Remain Relevant Aaron Powell, CEO of Pizza Hut, discusses how innovation is motivated by purpose and going back to the basics. Recruiting Like an Insurgent Microsoft Brazil General Manager Tania Cosentino reveals her winning strategy on maintaining a company’s appeal to future talent. Leading With Energy Through Turbulent Times CEO of Albertsons Vivek Sankaran shares what he’s learned from managing a business through a global crisis and how he applies those lessons today. From Founder-Led Origins to a Decentralized Business Model Macquarie Technology Group’s David Tudehope, CEO, and Bart Vogel, non-executive director, reflect on successfully transforming their business model by empowering others to lead. Keeping an Entrepreneurial Spirit While Championing Change Kalyan Krishnamurthy, CEO of Flipkart, shares how leaders can maintain their company’s entrepreneurial roots despite growth and turbulence. How to Preserve the Essence of Founder-Driven Companies Ruth Handcock, CEO of Octopus Money, discusses strategies for acquiring and scaling founder-led enterprises while maintaining their entrepreneurial integrity. How to Succeed in an Era of Volatility Invest in prediction, adaptability, and resilience. How to Reclaim the "Founder’s Mentality" to Spur Growth Most successful companies start out as fast-moving innovators, willing to disrupt their industries on behalf of the underserved customer, but too many lose these powerful foundations as they scale. See more