With Covid-19 accelerating the digital disruption in B2B sales, companies are reinventing how they sell. In this webinar, Bain Partners Wade Cruse, Dianne Ledingham and David Deming discuss the implications of this shift and what companies should know as they rework their B2B go-to-market models.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.