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      HBR.org

      How Corporate Purpose Leads to Innovation

      How Corporate Purpose Leads to Innovation

      The best innovations reinforce the company’s purpose and create mutual value for its key constituents.

      By Darrell Rigby, Zach First, and Mikaela Boyd

      • min read

      Article

      How Corporate Purpose Leads to Innovation
      en
      Authors
      • Headshot of Darrell Rigby
        Darrell Rigby
        Partner, Boston
      • Headshot of Zach First
        Zach First
        Partner, Los Angeles
      • Headshot of Mikaela Boyd
        Mikaela Boyd
        Partner, New York
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      Companies with a clear purpose are better at change and have more motivated employees, but new research finds that very few employees feel as though their company qualifies.

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      Stakeholder Strategies

      Stakeholder strategies are a way to grow value for a company’s full business system (including shareholders, customers, employees, suppliers, and communities).

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      Human Insights at Speed, with AI

      Input from customers is the cornerstone of innovation. AI is accelerating and expanding how it is gathered and applied.

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      Purpose
      Employee Engagement Systems

      Employee Engagement Systems are tools, processes, and procedures used to drive employee enthusiasm and commitment to their work and company.

      Read more
      First published in noviembre 2023
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