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About our research partner
ROI Rocket is a leading provider of primary research and data-based insights. Along with its sister company, eAccountable, which provides digital marketing support, ROI Rocket serves a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. ROI Rocket is a Bain customer advocacy benchmark partner in grocery and 10 other retail categories.
The Global Consumer Lab
Develop a deeper understanding of your customers, beyond their shopping baskets.
Authors
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Leah Johns
Practice Director, Global Consumer Lab, Lisbon
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Joëlle de Montgolfier
Practice Executive Vice President, Paris
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Ian Weber
General Manager, Pyxis, New York
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Florence Thienpont
Senior Manager, Brussels
First published in octubre 2025