Sales and marketing often fail to connect as effectively as they need to, for multiple reasons. As an organization gets larger, the disconnect gets worse. In this episode of the Sunny Side Up podcast, Bain Partner Saber offers insights on how companies with the best go-to-market approaches overcome this issue, why it’s important to have a unique understanding of buyer behavior and interests, and how the rise of digital is affecting the buying journey.
Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Marketing and sales groups must be in sync for pipeline management to accelerate growth.