We have limited Spanish content available. View Spanish content.

The Visionary CEO’s Guide to Sustainability

Ten Surprises from Our Sustainability Research

We surveyed more than 23,000 consumers globally about sustainability. Who’s most concerned, what they’re willing to pay, and what’s shifting behavior may surprise you.

By Leah Johns, John Blasberg, and François Faelli

Infographic

Ten Surprises from Our Sustainability Research
en
Powered by

The Global Consumer Lab

Develop a deeper understanding of your customers, beyond their shopping baskets.
Read more

Selling Sustainability Means Decoding Consumers

We asked more than 23,000 global consumers what they really want. What we found will surprise you.
Interactive Quiz

Living Sustainably: Do You Walk the Talk?

Are you an Eco-vangelist, a Climate Cynic, or somewhere in between? Take our interactive quiz to find out.
Explore the full report
Authors
  •
    Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
  • Partner, Boston
  • Partner, Brussels
Tags

How We've Helped Clients

A Consumer Packaged Goods Company Puts Cost and Complexity Reduction at the Heart of Its Transformation

See more related case studies

A CPG company automates its way to substantial savings

See more related case studies

Food Co. jump-starts growth with return to core brands

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Further℠ is a service mark of Bain & Company, Inc.

Contact Bain

How can we help you?

See all offices