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The Wall Street Journal

European Companies Use Old-School Budget Tactic to Cut Costs; Zero-based budgeting is gaining popularity again at companies such as Unilever, Anheuser-Busch

European Companies Use Old-School Budget Tactic to Cut Costs; Zero-based budgeting is gaining popularity again at companies such as Unilever, Anheuser-Busch

  • abril 07, 2017
  • min read

The Wall Street Journal

European Companies Use Old-School Budget Tactic to Cut Costs; Zero-based budgeting is gaining popularity again at companies such as Unilever, Anheuser-Busch

Zero-based budgeting is becoming increasingly popular in the U.S. "Companies are looking for a new set of tools in their tool kit to drive productivity and efficiency in times of lower economic growth," said Jason Heinrich, a partner with Bain & Company.