Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

The Wall Street Journal

European Companies Use Old-School Budget Tactic to Cut Costs; Zero-based budgeting is gaining popularity again at companies such as Unilever, Anheuser-Busch

European Companies Use Old-School Budget Tactic to Cut Costs; Zero-based budgeting is gaining popularity again at companies such as Unilever, Anheuser-Busch

  • abril 07, 2017
  • min read

The Wall Street Journal

European Companies Use Old-School Budget Tactic to Cut Costs; Zero-based budgeting is gaining popularity again at companies such as Unilever, Anheuser-Busch

Zero-based budgeting is becoming increasingly popular in the U.S. "Companies are looking for a new set of tools in their tool kit to drive productivity and efficiency in times of lower economic growth," said Jason Heinrich, a partner with Bain & Company.