The Visionary CEO’s Guide to Sustainability | Bain & Company

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Selected Insights

Find a path forward

Find a path forward

Decode your consumers

Decode your consumers

Sell sustainability smarter

Sell sustainability smarter

Integrate AI and sustainability

Integrate AI and sustainability

Register for Our Live Briefings

Join us to learn how CEOs can move from sustainability commitments to impact, embed sustainability into their core strategies, and navigate complex trade-offs.

2024 Trends

From Sustainability Commitments to Impact: Four Pragmatic Questions for Visionary CEOs

Amid competing priorities, CEOs and consumers still say sustainability matters. By acting now, companies can set the stage for profitable growth.

The Sustainability Puzzle: What Do Consumers Really Want?

How businesses can unlock the challenge of helping consumers live sustainably.

How to Master the Art of Selling Sustainability

Our survey of 500 B2B buyers and sellers shows a widening chasm on sustainability. A new industrial sales model is needed to close this buy-sell gap.

Getting It Done

How CEOs Can Turn Decarbonization Setbacks into Progress

Successful companies are establishing a strong business case and then collaborating across the value chain.

AI and Sustainability: The Power of Integration

Three practices will help companies deploy a more carbon-conscious “eco-AI” approach to their technology and sustainability priorities.

Olam Food Ingredients: Pioneering a New Financial Model for Sustainability

CFO Rishi Kalra has finance and sustainability speaking a common language, valuing comprehensive impact, and reporting results investors can count on.

Transitions

Winning in the Energy Transition, One Step at a Time

Forget 2050. The next 5 to 15 years will make or break the race to net zero.

All Together Now: Partnerships Are Key to Circularity

Broad alliances help circular businesses increase revenues and gain new customers.

Faster by Design: New Models for Financing the Food Transition

We know how to build more resilient, climate-smart, and nature-positive food systems, but we must move faster. New models can help.

Illustrated Insights

Ten Takeaways from Our 2024 Sustainability Survey of Consumers

We asked nearly 19,000 consumers globally about their efforts to live a sustainable lifestyle. Here’s what’s changed—and what hasn’t—since last year.

Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability

Why is the chasm growing between buyers and sellers? Our survey of 500 companies across industries and countries offers some clues.