BOSTON – April 26, 2022 – The world is changing faster than ever with customer demands, sustainability imperatives and new technologies continuously evolving, leaving many businesses scrambling to keep up. Today, Bain & Company launches Next to partner with founders as they envision the future, create new products and businesses, and strengthen the muscles for their organization to accelerate from seed to scale.
“The most successful companies are deeply committed to building the future,” said Dunigan O’Keeffe, head of Bain & Company’s global Strategy practice. “They bring together a bold insurgent mission, passionate focus on the customer, and an overall owner mindset for speed and scalability; we call this Founder’s Mentality. Over the past several years we have partnered with hundreds of founders—at large corporations and within startups—to infuse this mentality into their businesses, helping them to capitalize on their scale and current capabilities, and cultivate entrepreneurial energy. The launch of Next reinforces our commitment to become the leading partner for founders looking to take their business from seed to scale.”
Bain’s Next team includes more than 200 seasoned business builders—entrepreneurs, designers, engineers and venture ecosystem experts—that support inspiring clients who are disrupting themselves and their industries. This includes every phase of new product and business building, including:
- Innovation. Spotting the unmet customer needs a company is best positioned to address, and defining the most relevant and viable value proposition.
- Creation. Iterating the solution to ensure market fit; making critical decisions around building, partnering and buying; and building a team that can deliver.
- Scaling. Accelerating customer adoption in new segments and geographies, and continuously improving to realize growth.
“Deeply understanding your customer is the single most important ingredient to innovation and growth,” said Mikaela Boyd, Americas head of Next. “At Bain, we go as far as to call ourselves ‘customer obsessed.’ Our work within Next often starts in helping our clients understand the raw needs of customers and potential prospects—and then determining how and where they are best positioned to uniquely address those needs in new and different ways.”
Bain & Company has long been a top authority on customer loyalty. The firm invented The Net Promoter ScoreSM (NPS), the ubiquitous tool that allows companies to manage and measure customer loyalty, a critical predictor of growth. It’s this customer-obsessed mindset that helps Bain’s clients realize a triple play of results: happier customers, employees and shareholders—and sets the foundation for building great businesses.
In addition to an unmatched focus on cultivating the Founder’s Mentality and earning customer loyalty, one of the things that makes Bain such a valuable partner to founders is its expertise in scaling businesses. Bain & Company is the world’s leading consulting firm to investors with deep connections in the startup and venture capital ecosystem.
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About Bain & Company
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.
Across 63 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.