We have limited Spanish content available. View Spanish content.

Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design

In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses experimental design can help companies learn more about their customers, faster.

By Eric Almquist

Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
  • Chapters
  • descriptions off, selected
  • captions off, selected
    en

    Experimental design massively and deliberately increases the amount of variance in direct marketing campaigns. In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses how this technique can help companies learn more about their customers, faster.

    Read the Bain Brief: Act now! Triple your direct marketing effectiveness

    First published in diciembre 2014
    Tags

    How We've Helped Clients

    A Digital-First Bank Finds a Customer-Driven Path to Profitability

    See more related case studies

    Direct marketing excellence through experimental design

    See more related case studies

    When the price is right, customers respond

    See more related case studies

    Want to continue the conversation

    We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

    Contact Bain

    How can we help you?

    See all offices