Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design

In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses experimental design can help companies learn more about their customers, faster.

By Eric Almquist

Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design
en

Experimental design massively and deliberately increases the amount of variance in direct marketing campaigns. In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses how this technique can help companies learn more about their customers, faster.

Read the Bain Brief: Act now! Triple your direct marketing effectiveness

Published in December 2014
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