We have limited Spanish content available. View Spanish content.

Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design

In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses experimental design can help companies learn more about their customers, faster.

By Eric Almquist

Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design
en

Experimental design massively and deliberately increases the amount of variance in direct marketing campaigns. In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses how this technique can help companies learn more about their customers, faster.

Read the Bain Brief: Act now! Triple your direct marketing effectiveness

Tags

How We've Helped Clients

A Digital-First Bank Finds a Customer-Driven Path to Profitability

Read case study

Direct marketing excellence through experimental design

Read case study

Food Co. jump-starts growth with return to core brands

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices