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Mark Kovac: Mastering the new reality of sales

B2B sales need a fundamentally new approach.


Mark Kovac: Mastering the new reality of sales

Sales executives in business-to-business (B2B) industries have endured tremendous disruption in recent years. As customers seize power and sales migrate online, B2B companies need a radical new sales approach, says Mark Kovac, a partner in Bain's Customer Strategy & Marketing practice, in this short video.

Read the Bain Brief: Mastering the new reality of sales


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