Consumers are fueling the sustainability movement, and organizations are now facing a new set of challenges to identify who they are, what they are looking for, and how to fulfill those expectations. Bain has conducted a breakthrough survey of 16,000 consumers across 11 countries in Asia-Pacific to better understand consumer beliefs about sustainability. In this webinar, Zara Lightowler, an associate partner in Bain’s Consumer Products practice, and David Zehner, a partner in the practice, share insights from the research and eco-conscious takeaways for brands.
Unpacking Asia-Pacific Consumers’ New Love Affair with Sustainability
As interest grows for buying sustainable products, the “say-do gap” in purchasing looms large.
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