Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Video

Video: Dirk Vater and Markus Bergmann: Customer loyalty in retail banking: Banks rally their forces

For many retail bank customers, mobile comes first. In Germany the share of mobile interactions already lies at around 20 percent.

Video

Video: Dirk Vater and Markus Bergmann: Customer loyalty in retail banking: Banks rally their forces
en
2018 Customer Loyalty in Retail Banking Report

In Search of Customers Who Love Their Bank

With banks facing increased competition from tech firms, our latest report examines how the banks can focus on what customers value most.

 


For many retail bank customers, mobile comes first. In Germany the share of mobile interactions already lies at around 20 percent. But more is needed than a just well-devised app to urge customers to buy more products or value their credit institution in an especially positive light. In the video, Dr. Dirk Vater and Dr. Markus Bergmann discuss the results of the Bain Brief “Customer loyalty in retail banking: Banks rally their forces” and explain how multibranch banks can excel in all channels in the digital age.

Tags

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results