Companies can’t just do “digital marketing” anymore; the overall marketing approach must be digital. A recent Bain survey shows an improvement in media return on investment for businesses that have full transparency of their marketing performance, utilize first-party data sources, and work as an Agile team. In this webinar, Jo Crawford, global vice president of digital at Pandora, and Mark Murray Jones, chief strategy officer for OMD EMEA, join Bain’s Clare Gordon and Blake Cuthbert to discuss the ever-evolving shift to digitally focused marketing and how to navigate an increasingly complex marketing landscape.
Can Consumer Brands Regain Control over Their Marketing Performance?
As media channels grow more complex, companies can open a view into the data as a first step to owning their marketing destiny.
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