Where Private Label Has Truly Hit the Mainstream in Grocery

The countries, consumers, and categories making own-brand products a rising force.

By Leah Johns, Joëlle de Montgolfier, and Morenike Adewale-Sadik

Develop a deeper understanding of your customers, beyond their shopping baskets.

First published in agosto 2025

Speak to our experts in Please select an industry from the dropdown list

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Your work email address Please enter a valid email address