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How we can help

Next-Gen Key Account Management

Tectonic shifts in the retail landscape and rapidly evolving shopper needs require CPGs to reinvent themselves. Next-Gen Key Account Management enables you to work closely with retailers to jointly identify and execute optimal value-creation strategies. 

What to Expect

What to Expect

Our Next-Gen Key Account Management approach enhances the joint value that you can create with your retail customers. We can help you build customized plans for each account, anchored in a deep understanding of their strategy and the joint profit pool. 

You can strengthen your team's capabilities with FrontViewSM, our proprietary state-of-the-art software solution powered by advanced analytics, to address every facet of key account management, from plan definition to negotiation to results tracking and plan monitoring. FrontView is a unique software solution that allows you to model scenarios and trade simulations and develop individually tailored plans that produce maximum value for you and your customers. 

Bain & Company and Nielsen Global Connect Launch Commercial Alliance

Combination of Nielsen’s advanced data analytics and Bain & Company’s market-leading consulting expertise will allow consumer packaged goods companies and their retailers to improve commercial outcomes.

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We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.