Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Video

Andreas Dullweber: Do Your B2B Customers Promote Your Business?

How leading B2B companies build customer loyalty.

Video

Andreas Dullweber: Do Your B2B Customers Promote Your Business?
en

Business-to-business (B2B) executives in industries ranging from industrial goods to financial services to healthcare find loyalty to be a powerful lever for them. In this short video, Andreas Dullweber, who leads Bain's Customer Strategy & Marketing practice in Europe, the Middle East and Africa, explains what leading B2B companies can do to build loyalty.

Related Bain Briefs: 

Tags

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.