Brief

The new strategy decade – new circumstances require new and more flexible corporate strategies

This study explores the impact of the crisis on long-term trends, and provides answers to the implications for companies in a changed world.

By Oliver Strähle, Dr. Axel Seemann and Rolf-Magnus Weddigen

First published on mayo 01, 2010
min read


This study explores the impact of the crisis on long-term trends, and provides answers to the implications for companies in a changed world. The medium-term consequences of the crisis will place a tangible brake on the global economy, and destabilize it. Almost all sectors are affected – including those that have so far survived the crisis untouched. The change to circumstances requires new strategies and new planning processes. Download PDF

This study explores the impact of the crisis on long-term trends, and provides answers to the implications for companies in a changed world. The medium-term consequences of the crisis will place a tangible brake on the global economy, and destabilize it. Almost all sectors are affected – including those that have so far survived the crisis untouched. The change to circumstances requires new strategies and new planning processes.