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2021 ANA Masters of B2B Marketing Conference

2021 ANA Masters of B2B Marketing Conference

Presented by LinkedIn

Bain is excited to be a member and presenter at this year’s conference

Our speakers & session content

Our speakers & session content

If you are attending this year in person or virtually, check out our sessions. If you are not able to attend, but are interested in learning more about the thought leadership we are sharing, explore related content below.

Visit Saber's profile Read the related research

Visit Cesar's profile Explore executive conversations with Cesar

B2B Marketing insights

Why Generative AI Exceeds Expectations in Marketing

Generative AI accelerates content creation, personalization, and testing—empowering marketers to deliver better outcomes at lower cost.

Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs

In this webinar recording, Bain partners share strategies for generating maximum value in the B2B space by meeting buyer needs for sustainability.

The Ingredients of Strong Revenue Growth in B2B Software

Leaders focus on digital experimentation, advanced measurement, and broader in-house skills.

How to Fix the Sales-Marketing Disconnect

In this Sunny Side Up podcast, Bain Partner Saber Sherrard offers specific steps companies can take to help sales and marketing align.

Radical Thought: Infuse Account Planning with the Customer’s Perspective

Ignoring customers’ sentiment leaves money on the table.

Account-Based Marketing Needs an Infusion of Tough Love

When sales and marketing groups truly collaborate, everyone benefits.

Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration

Marketing and sales groups must be in sync for pipeline management to accelerate growth.

The Teachable Habits of Successful B2B Marketers

Our surveys of buyers and marketers over 15 months reveal valuable lessons for reaching customers effectively.

How to Grab Tech Buyers at “Hello” and Never Say “Goodbye”

Business-to-business technology vendors are transforming their go-to-market model, teams, and technology to support today’s more digital customer journey.

Great Unmet Expectations: Tech Buyers Deserve Better from Sales and Marketing

As customers arm themselves with ample knowledge, sellers and marketers must partner or perish, serving customers exactly when and how they want.

Automation Reaches Sales and Marketing Operations

The technologies are helping to reduce labor costs, cycle times, and errors.

It Takes a Community to Buy a B2B Product

Most B2B marketers commit too few resources to the places that customers’ junior team members get their information.

Featured Insights Collections

CMO Insights

60 Insights

Marketing Analytics

26 Insights

Virtual Selling

12 Insights

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