2021 ANA Masters of B2B Marketing Conference

2021 ANA Masters of B2B Marketing Conference

Presented by LinkedIn

Bain is excited to be a member and presenter at this year’s conference

Our speakers & session content

Our speakers & session content

If you are attending this year in person or virtually, check out our sessions. If you are not able to attend, but are interested in learning more about the thought leadership we are sharing, explore related content below.

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Visit Saber's profile Read the related research

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Visit Cesar's profile Explore executive conversations with Cesar

Services and Industry expertise

Explore Bain’s expertise in B2B Marketing and the Technology industry, and learn how we can help your company.

B2B Marketing Technology industry

B2B Marketing insights
Sustainability
Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs
In this webinar recording, Bain partners share strategies for generating maximum value in the B2B space by meeting buyer needs for sustainability.
Webinar
Technology
The Ingredients of Strong Revenue Growth in B2B Software
Leaders focus on digital experimentation, advanced measurement, and broader in-house skills.
Brief
How to Fix the Sales-Marketing Disconnect
In this Sunny Side Up podcast, Bain Partner Saber Sherrard offers specific steps companies can take to help sales and marketing align.
Podcast
Advanced Manufacturing & Services
Radical Thought: Infuse Account Planning with the Customer’s Perspective
Ignoring customers’ sentiment leaves money on the table.
Brief
Sales and Marketing
Account-Based Marketing Needs an Infusion of Tough Love
When sales and marketing groups truly collaborate, everyone benefits.
Infographic
Technology
Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Marketing and sales groups must be in sync for pipeline management to accelerate growth.
Brief
Sales and Marketing
The Teachable Habits of Successful B2B Marketers
Our surveys of buyers and marketers over 15 months reveal valuable lessons for reaching customers effectively.
Infographic
Technology
How to Grab Tech Buyers at “Hello” and Never Say “Goodbye”
Business-to-business technology vendors are transforming their go-to-market model, teams, and technology to support today’s more digital customer journey.
Report
Technology
Great Unmet Expectations: Tech Buyers Deserve Better from Sales and Marketing
As customers arm themselves with ample knowledge, sellers and marketers must partner or perish, serving customers exactly when and how they want.
Brief
Sales and Marketing
Automation Reaches Sales and Marketing Operations
The technologies are helping to reduce labor costs, cycle times, and errors.
Snap Chart
Technology
It Takes a Community to Buy a B2B Product
Most B2B marketers commit too few resources to the places that customers’ junior team members get their information.
Snap Chart
Technology
B2B Companies to Marketers: Please Stop the Virtual Events
Winning marketers have doubled down on helping current customers navigate the crisis, rather than trolling for new customers through digital events.
Snap Chart

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Featured Insights Collections

CMO Insights

46 Insights

Marketing Analytics

26 Insights

Virtual Selling

12 Insights

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