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Account-Based Marketing Needs an Infusion of Tough Love

When sales and marketing groups truly collaborate, everyone benefits.

By Saber Sherrard, Rishi Dave, and Laura Beaudin

Marketing and sales groups must be in sync for pipeline management to accelerate growth.

In this Sunny Side Up podcast, Bain Partner Saber Sherrard offers specific steps companies can take to help sales and marketing align.

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