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Growth through Adjacency

Growth through diversifying into adjacency is one of the issues that Korean CEOs have keen interest in and something they often implement.

By Ji-Taek Chung

First published on abril 01, 2003
min read


Growth through diversifying into adjacency is one of the issues that Korean CEOs have keen interest in and something they often implement. However, attempts to grow through adjacency have resulted in more failures than successes not only in Korea but also in more advanced economies. There are three key principles that CEOs should keep in mind for successful growth through adjacency. Download PDF Bain Book Profit from the Core Learn more about how companies can return to growth in turbulent times.

Growth through diversifying into adjacency is one of the issues that Korean CEOs have keen interest in and something they often implement. However, attempts to grow through adjacency have resulted in more failures than successes not only in Korea but also in more advanced economies. There are three key principles that CEOs should keep in mind for successful growth through adjacency.

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