Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Spain | Español

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aeroespacial y Defensa
    • Agroindustria
    • Automotive
    • Químicos
    • Construcción e Infraestructura
    • Productos de Consumo
    • Servicios Financieros
    • Salud y Ciencias de la Vida
    • Maquinaria y Equipo Industrial
    • Medios y Entretenimiento
      Industries
      Medios y Entretenimiento
      • Media Lab
    • Metales
    • Minería
    • Petróleo y Gas
    • Papel y Empaque
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Sector Público y Social
    • Retail
    • Tecnología
    • Telecomunicaciones
      Industries
      Telecomunicaciones
      • Capital Expenditure
      • Telco Digital Transformation
    • Transporte
    • Viajes y Turismo
    • Servicios Públicos y Energías Renovables
  • Consulting Services
    Main menu

    Consulting Services

    • AI, Insights, and Solutions
    • Customer Experience
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • Sustainability
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • B2B Growth Agenda
    • Private Equity Report
    • M&A Report
    • Healthcare Private Equity Report
    • Technology Report
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Carreras
    Main menu

    Carreras

    • Trabaja con Nosotros
      Carreras
      Trabaja con Nosotros
      • Find Your Place
      • Nuestras Áreas de Trabajo
      • Equipos Integrados
      • Estudiantes
      • Internships & Programs
      • Eventos de Reclutamiento
    • La Vida en Bain
      Carreras
      La Vida en Bain
      • Blog: Inside Bain
      • Historias Profesionales
      • Nuestra Gente
      • Dónde Trabajamos
      • Apoyando tu Crecimiento
      • Grupos de Afinidad
      • Beneficios
    • Impact Stories
    • Nuestro Proceso
      Carreras
      Nuestro Proceso
      • Qué Esperar
      • Entrevistas
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Spain | Español
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aeroespacial y Defensa
      • Agroindustria
      • Automotive
      • Químicos
      • Construcción e Infraestructura
      • Productos de Consumo
      • Servicios Financieros
      • Salud y Ciencias de la Vida
      • Maquinaria y Equipo Industrial
      • Medios y Entretenimiento
      • Metales
      • Minería
      • Petróleo y Gas
      • Papel y Empaque
      • Private Equity
      • Sector Público y Social
      • Retail
      • Tecnología
      • Telecomunicaciones
      • Transporte
      • Viajes y Turismo
      • Servicios Públicos y Energías Renovables
  • Consulting Services
    • Consulting Services

      • AI, Insights, and Solutions
      • Customer Experience
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • Sustainability
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • B2B Growth Agenda
      • Private Equity Report
      • M&A Report
      • Healthcare Private Equity Report
      • Technology Report
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Carreras
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      What Is Quantum Computing?

      What Is Quantum Computing?

      Quantum computing won’t replace classical computing. But it could reshape a small set of critical business problems, from cybersecurity to optimization to scientific discovery, faster than many leaders expect.

      • min read
      }
      What Is Quantum Computing?
      en

      Quantum computing uses the principles of quantum mechanics to process information and solve certain problems differently from classical computing. That doesn’t mean it will make every workload faster. It means that quantum systems may eventually find solutions for a narrow set of problems that have been too slow, expensive, or difficult for classical systems to handle efficiently.

      The distinction around acceleration matters. Business leaders often assume that more power means broader applicability. But quantum isn’t a new layer of general enterprise infrastructure that lifts all workloads at once. It’s a specialized capability that may create outsize value in selected domains while leaving most existing applications on classical systems.

      Why should leaders care now? Because quantum may reshape a few critical areas of risk and value faster than expected. While quantum’s full potential may take time to unfold, its cybersecurity implications are urgent today.

      How quantum computing works

      Classical computers store and process information in bits, which represent either 0 or 1, while quantum computing uses qubits. Using qubits allows quantum systems to explore certain computational possibilities in ways classical systems cannot easily match.

      At a high level, quantum computing matters because it can evaluate complex possibilities differently from classical computing, not because it simply adds more speed. That’s why quantum is most promising in problem classes such as optimization and simulation, where the number of possible combinations or interactions grows rapidly.

      That also explains why hybrid models matter. Quantum will augment, not replace, classical computing. In practice, enterprises should expect a mosaic: Classical systems will continue to handle most business workloads, while quantum may be applied where its specific strengths matter most.

      Bits vs. qubits

      A bit has one of two values. A qubit behaves according to quantum principles and can represent information in more complex ways. That difference is what creates the possibility of new computational approaches.

      Why quantum is not a faster version of every computer

      Quantum isn’t a general-purpose speedup. It creates value in a narrow set of high-impact problems. That’s an important correction to the hype. Most enterprise processes, data workloads, and applications will continue to run on classical infrastructure because quantum does not offer a broad advantage across everyday computing tasks.

      Why hybrid classical-plus-quantum systems matter

      The most realistic enterprise model is a hybrid one. Classical computing remains the foundation. Quantum becomes an added capability for specific workloads where the economics justify experimentation and eventual deployment. Leaders who approach quantum as part of a broader technology stack will make better decisions than those who treat it as an all-or-nothing bet.

      Machine learning and AI intersections

      Of the projected $250 billion in total market value, Bain estimates that more than half (about $150 billion) sits in quantum machine learning (QML). However, QML is still mostly theoretical. Key algorithmic and data-loading bottlenecks suggest QML could be among the later use cases realized. The applications for the highest-value machine-learning cases, including generative AI and large language models (LLMs), are even more speculative.

      AI also plays a role in post-quantum cybersecurity threats. Combined with AI, quantum computing could make social engineering attacks far more sophisticated and scalable, increasing the effectiveness of phishing, impersonation, and fraud. Defenses built on assumptions of computational difficulty may erode far faster than organizations expect.

      Quantum computing vs. classical computing

      The easiest way to understand quantum is to compare it with what it is not.

       

      Dimension

      Classical computing

      Quantum computing

      Core role

      Runs today’s enterprise workloads

      Targets selected high-impact problem types

      Best fit

      General-purpose applications, transactions, analytics, infrastructure

      Optimization, simulation, and selected cryptographic challenges

      Enterprise maturity

      Mature and widely deployed

      Early and selective

      Business posture today

      Essential operating backbone

      Focused experimentation and targeted preparation

      Strategic implication

      Continue to scale and modernize

      Prepare for selective advantage and urgent cyber risk

       

      Where classical computing still wins

      Classical computing will remain the foundation for most enterprise needs. Quantum is poised to augment, not replace, classical computing, creating value in a narrow set of high-impact problems rather than serving as a general-purpose speedup. As such, leading companies will establish a disciplined strategy for identifying where quantum could matter and where it almost certainly will not.

      Where quantum may outperform classical computing

      Quantum’s potential advantage sits in economically important workloads with extremely large numbers of possible solutions, or system interactions become difficult to model. Optimization and simulation are leading candidates.

      Why quantum is likely to augment, not replace, existing systems

      Quantum and classical computing are likely to work together, rather than quantum fully replacing classical computing. That strategic framing will shape how next-generation leaders allocate capital, form partnerships, and set expectations. They will evaluate quantum as an addition to the stack, not a replacement for it.

      Where quantum computing could create value

      When evaluating where quantum computing could create value, there are three computational workload classes that matter most to executives: cybersecurity, optimization, and simulation. Each has a different time horizon.

      1. Cybersecurity and cryptography

      Cybersecurity is the first enterprise-wide issue because quantum computing threatens much of today’s public-key cryptography. That makes quantum relevant even for companies with no intention of using quantum for commercial advantage. In other words, every enterprise may be affected by quantum risk before it captures quantum value.

      2. Optimization

      Optimization is one of the clearest business use cases because many companies already struggle with decisions involving vast numbers of variables, constraints, and trade-offs. Quantum may eventually improve outcomes in selected cases. However, optimization benefits will be selective. Leading companies will focus on specific decision problems for which scale, structure, or economic importance make a targeted improvement valuable enough to matter.

      3. Simulation

      Simulation is another major area of promise. Quantum may be particularly relevant where leaders need to model certain molecules, materials, and physical processes in fields such as chemistry, advanced materials, energy, climate technologies, and semiconductors. Simulation is the most strategically compelling long-term class, especially in areas where better modeling could accelerate innovation or improve R&D productivity.

      Why post-quantum cybersecurity is the first urgent quantum issue

      If quantum has one near-term boardroom issue, it’s post-quantum cybersecurity. Quantum computing is advancing fast enough that businesses should treat post-quantum readiness as an urgent priority, not a distant technical upgrade.

      Today’s encryption underpins digital trust across identity, communications, payments, systems access, software signing, and data protection. Quantum threatens that foundation because future quantum-enabled attacks could break widely used cryptographic approaches. The risk is not only future exposure. Attackers can steal encrypted data now and hold it until quantum capabilities are strong enough to decrypt it later.

      That is why migration timelines matter so much. The post-quantum transition requires visibility into cryptographic exposure, coordinated action across technology and risk teams, and leadership ownership rather than passive reliance on vendors or regulators.

      Why current cryptography is exposed

      Quantum advances threaten the cryptographic systems that many enterprises rely on today. Once quantum computing crosses a critical threshold, it could rapidly compromise widely used asymmetric cryptography protocols, including Rivest-Shamir-Adleman (RSA), Diffie-Hellman, and elliptic-curve cryptography (ECC). It could also shorten the time required to attack symmetric cryptography, weakening standards such as advanced encryption standard (AES) and widely used hashing functions.

      This is a step-change risk to digital security foundations. Most businesses remain unprepared. And many leaders underestimate how soon quantum-enabled attacks could hit.

      The “harvest now, decrypt later” risk

      Adversaries may capture encrypted data today with the intention of decrypting it once quantum capabilities mature. For companies, that makes a “wait and see” approach more dangerous than it appears.

      Beyond enabling new attacks on today’s security controls, quantum computing could also unlock vast stores of sensitive data already harvested by nation-states and criminal groups over many years. That includes everything from defense designs and chip architecture to energy technologies and state secrets, making previously stolen information newly accessible and exploitable.

      What “PQC” means

      PQC, or post-quantum cryptography, refers to quantum-resistant approaches intended to protect systems and data against future quantum attacks. Part of the solution is to implement PQC standards using lattice, code, and longer hash-based schemes.

      Why migration takes years

      Migration can take years as most organizations have cryptography embedded across infrastructure, software, vendors, products, and operational processes. Companies need visibility into cryptographic dependencies, migration priorities, and third-party exposure. Large enterprises could need 12 to 15 years to complete the full migration. And the window is already narrowing.

      Many executives recognize the risk but still lack a defined roadmap. According to a February 2026 Bain survey of IT and security executives, about 70% expect the risk within five years, while only 9% report having a defined roadmap.

      Which industries could benefit most from quantum computing?

      The industries that can benefit the most from quantum computing are those where optimization and simulation can create meaningful economic advantage.

      • Financial services may benefit from select optimization and risk-related applications. Bain estimates the market potential for portfolio optimization to be around $1 to $5 billion. The market for risk management simulation could be around $5 to $10 billion. At the same time, the sector faces a major post-quantum cybersecurity challenge because of its dependence on secure transactions, encrypted data, and long-lived digital trust models.
      • Pharma and healthcare stand out because simulation-heavy research may benefit over time from better modeling of molecular or biological interactions. The market for drug discovery in silico platforms, for example, could be between $15 billion and $25 billion, according to Bain analysis.
      • Chemicals and materials are strong candidates because improved simulation could accelerate discovery and development. Bain estimates the use of simulation in material design to be a $5 to $15 billion market.
      • Energy companies may find value in targeted optimization use cases, especially where operations are complex and trade-offs are costly. There are also practical simulation applications, such as battery and solar material research.
      • Aerospace and defense can deploy quantum technologies to optimize the performance of sensors, including radars and sonars, potentially by orders of magnitude. Quantum computing can also accelerate the OODA loop (Observe, Orient, Decide, Act).

      What are the risks and limits of quantum computing?

      Quantum computing is an emerging capability that creates selective value but still faces technical, economic, and operational risks and limits. The biggest mistake leaders can make is to confuse importance with immediacy across every use case. Quantum matters. But the path to value is uneven, and the technology remains immature in many respects. While the potential is substantial, full potential isn’t guaranteed and may be gradual.

      Technical immaturity and error correction

      Hardware maturity remains a major barrier to quantum computing’s ability to deliver on its full promise. At the core is a fundamental challenge: Quantum information is fragile and difficult to create, preserve, and use at scale. Key hurdles include:

      • physical scaling;
      • fidelity and error correction;
      • coherence times (how long a qubit can maintain its quantum state);
      • quantum memory (reliable storage of quantum information over time);
      • data loading (converting classical data into quantum information);
      • and qubit control bottlenecks (manipulating qubits precisely without degrading fidelity or introducing cross-talk).

      Some may hope quantum computing will follow a Moore’s law trajectory for qubit scaling, but the comparison is misleading. Quantum systems behave very differently from classical devices, and the complexity of scaling them rises exponentially as qubit counts increase.

      Algorithm maturity is another barrier. While quantum computing hardware captures most of the attention, many real-world applications will depend just as much on advances in quantum algorithms (QA). Research continues, and teams have made meaningful progress in improving existing algorithms. But the development of entirely new quantum algorithms has slowed, which could limit how quickly practical use cases emerge.

      Talent constraints

      Talent is scarce, and the learning curve is steep. Most companies are still in the initial stages, meaning they have major talent gaps. In industries where quantum hits first, leaders should start planning their talent strategy now. Getting ahead entails choosing the right pilot use cases and investing in the right people now. Those that do will shape the quantum landscape in the future.

      Hype vs. commercially meaningful advantage

      Quantum is attracting intense attention. But leaders should ask where it can beat strong alternatives on high-value workloads. That filter separates strategic preparation from expensive theater.

      Classical computing already handles many current quantum targets, including simulation and optimization, “well enough.” Quantum computing will need to deliver real, sustained ROI in places where classical computing falls short. The performance and cost advantages will need to justify using quantum instead.

      Vendor limitations in post-quantum cybersecurity

      When it comes to post-quantum cybersecurity, about 25% of executives say they plan to depend on external partners for quantum-resistant upgrades. That approach carries real risk for three reasons:

      1. Vendor updates will prioritize individual products, not the broader enterprise stack. As a result, technology leaders will still need to close gaps across systems that vendors do not fully address.
      2. Risk cannot be outsourced. Accountability for cybersecurity remains with the organization. Overreliance on vendors exposes companies to external timelines, priorities, and risk tolerances that may not align.
      3. Compliance obligations sit with the enterprise. Regulatory pressure is increasing, particularly in sectors such as healthcare and financial services. Third-party dependencies will not protect organizations from fines, enforcement actions, or litigation.

      What trends are shaping the future of quantum computing?

      Four big trends are shaping the future of quantum computing:

      1. Quantum is moving from purely theoretical promise toward selective commercial relevance.
      2. Classical and quantum systems are likely to coexist in hybrid models.
      3. Cybersecurity is the first large-scale enterprise forcing function.
      4. Leaders are starting to treat quantum less as a moonshot science topic and more as a concrete strategic issue with different implications by function and industry.

      Quantum computing is advancing and could unlock as much as $250 billion of market value, including $150 billion in QML. Still, that realization may be gradual and uneven. The combination of high upside and uneven timing is exactly why thoughtful preparation matters now.

      How leaders should get started with quantum computing

      For most leadership teams, getting started with quantum computing has three parts:

      1. Defend now. Post-quantum cryptography belongs on the enterprise risk agenda today. Companies need visibility into cryptographic dependencies, migration priorities, and third-party exposure. Large enterprises could need 12 to 15 years for full migration, while the first regulatory deadlines arrive as early as 2027.
      2. Explore selectively. Most companies don’t need a broad portfolio of quantum pilots. For most, the better approach is a few focused efforts linked to high-value problems where quantum may have a credible advantage. Leaders should assess each opportunity rigorously, use case by use case, against the best available classical alternative.
      3. Build options. For companies in simulation-relevant sectors, the right posture is a targeted, measured investment: build partnerships, embed scientists in early quantum hardware collaborations, and prepare R&D workflows to integrate quantum subroutines as the technology matures. The companies most likely to benefit from quantum simulation will not necessarily be the ones investing most heavily today. They will be the ones best positioned to move when the moment arrives.

       

      Related Consulting Services
      • Digital
      How We Can Help
      • Artificial Intelligence
      Artificial Intelligence
      Redesigning Tech Company Operating Models for an AI-Accelerated World

      Models built on coordination and escalation can slow processes down. High performers redesign how decisions, authority, and execution work at the source.

      Read more
      Digital
      The Architecture Decisions Only CFOs Can Make

      Who will capture AI value, and who will remain trapped inside a vendor's roadmap?

      Read more
      Artificial Intelligence
      Agentic AI and the New Complexity Trap in Enterprise Software

      Value will accrue to those who empower customers, rather than those who build the most complex solutions.

      Read more
      Artificial Intelligence
      AI Infrastructure in the Age of Sovereignty

      Requirements, strategies, and a trusted framework for digital embassies.

      Read more
      Artificial Intelligence
      How AI Rewrites the Rules of Brand Discoverability in Banking

      AI assistants are shaping customers’ perception and decisions, forcing banks to rethink how their brands and products are discovered, compared, and purchased.

      Read more
      Tags
      • Artificial Intelligence
      • Digital

      How We've Helped Clients

      A Beauty Company Enables Always-On Brand Acceleration

      Read case study

      Reimagining Insurance for the AI Era

      Read case study

      A Traditional Bank Pursues Digital in a Nontraditional Way

      Read case study

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices