The Financial Times

Why it matters to measure what matters

Focusing on the Vital 20 metrics will help telecom chief executives tap the right metrics to make the right decisions—and act on them.

By Mike Garstka, Pierre Lavallee and Paul Smith


The massive reports that land on telco chief executives' desks each month should be replaced by a Vital 20 list of metrics that can really aid decision-making. Download PDF

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