Maria Fernanda Espir

Maria Fernanda is a member of our Consumer Products and Retail practices.

She advises leading consumer products and retail companies on strategic and transformation priorities, with experience in end-to-end transformations spanning operating model redesign, commercial excellence, digital transformation and execution. Her work also includes growth strategy, revenue growth management, go-to-market transformation and large-scale, multi-country digital transformations across Latin America.

Maria Fernanda works closely with CEOs and executive teams to translate strategy into measurable business results, accelerate growth, improve commercial performance and build more agile, customer-centric organizations. Maria Fernanda has built deep expertise leading complex transformation programs for some of Bain's largest consumer clients, delivering lasting client impact and building enduring executive relationships.

She is also passionate about developing talent and fostering an inclusive culture at Bain. Maria Fernanda leads Women at Bain (W@B) across the Mexico City and Monterrey offices, supporting initiatives focused on the development, mentorship and advancement of women across the firm.

Maria Fernanda holds a degree in economics from Instituto Tecnológico Autónomo de México (ITAM) and an MBA from the MIT Sloan School of Management. Outside of work, she enjoys spending time with her husband, Rodolfo, and their two daughters, Valentina and Camila.