Derek Deng
Partner,
Head of our Greater China Consumer Products Practice
About Derek
Expertise
Derek Deng is a senior partner and head of the Consumer Products practice in Greater China. He is also a member of our Private Equity and Mergers & Acquisitions practices.
Derek has more than 20 years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services, and financial services. He holds deep expertise in strategy, organization, digitalization, mergers & acquisitions, customer strategy & marketing and performance improvement.
Derek is the co-author of Bain's annual "China Shopper Report," "Future Consumer Economies," and the Bain-Tmall series of reports. His insights and byline articles are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, and more.
Prior to joining Bain in 2009, Derek was a Vice President in Corporate Banking at HSBC.
He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.
Recent Insights
- “Adapting to Channel Evolution: Opportunities and Challenges for FMCG ,” Report, grudzień 2025
- “China’s FMCG market stabilizes as emerging channels redefine demand generation,” Press release, grudzień 2025
- “China’s Global Push in Retail: What Executives Need to Know,” Brief, październik 2025
- “China’s FMCG strives for growth despite lingering price deflationary trend,” Press release, czerwiec 2025
- “Striving for Growth: FMCG Consumption Improves, Giving Way to Cautious Optimism for 2025,” Report, czerwiec 2025