We have limited Russian content available. View Russian content.

Video

Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers

Three key ways that companies can succeed as traditional sales and marketing models change.

Video

Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers
en

Leading marketers are able to use digital analytics to really understand what customers want. Mark Chong, a partner in Bain's Customer Strategy & Marketing practice, discusses three key ways that companies can succeed as traditional sales and marketing models change.

Read the Bain Brief: Bought not sold: Marketing and selling to digitally empowered business customers

Tags
Tags

Хотите продолжить обсуждение?

Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.