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      Consulting Service

      Strategy

      Strategy

      Breakthrough strategies for sustained value creation

      Highlights

      Our clients experience 2x TSR
      when compared to sector benchmarks
      Strategy equals execution
      88% of change efforts disappoint when the connection is weak

      Our Strategy clients outperform, delivering nearly 2x their sector’s TSR average over 5 years. How? They don’t stand still. From the CEO to the front line, they’re committed to making bold choices, to evolving and reinventing, and to the relentless pursue of full potential.  

      It's hard work, which is why so many leading companies partner with us. In a world defined by constant turbulence —including tariffs, AI, automation, shrinking labor pools, evolving customer needs, and shifting industry boundaries—the fundamentals of strategy endure. The companies we work with remain guided by five principles as they outgrow and out-earn their peers:

      • You can’t win unless you master the rules of the game.
      • Leadership economics are worth fighting for.
      • Portfolio of choices: Profit pools don’t stand still, and neither should you.
      • When in doubt, focus on the customer.
      • Strategy is about making things happen.

      Strategy is a big, broad topic, and we won’t pretend that these five beliefs are all you need to know. But these principles help guide our Strategy work with clients who achieve sustained results. Want to win today and build for the future? We can help. 

      How We Can Help

      How We Can Help

      Corporate Strategy

      Make your portfolio more valuable than the sum of its parts.
      Learn more

      • Corporate Finance
      • M&A Strategy
      • Investor Relations Strategy

      Business Strategy

      Win today and in the future.
      Learn more

      • Full Strategy Review
      • Business Model Disruption
      • Growth Beyond the Core
      • Evergreen Strategy Agenda

      Innovation & Business Building

      Build new businesses, from seed to scale.

      • Innovation & Business Building
      • Platform Strategy

      Business Transformation

      Boldly alter your organization’s trajectory
      Learn more

      • Full Potential Transformation
      • Results Delivery Office

      AI in Strategy

      We’re helping companies across all industries move quickly from experimentation to scale and generate real value from AI. Working closely with CEOs and senior leadership teams, we can help you:

      • Understand how AI will cause profit pools to shift and reshape entire industries
      • Develop a clear vision and roadmap for AI’s impact on your company’s productivity, innovation, and opportunities to create new businesses
      • Approach AI as a business transformation, not a tech deployment
      • Assess six no-regret moves that support an effective AI strategy

      Five key questions for CEOs

      Real Outcomes

      From energy companies to banks, retailers, and even yacht racers, we’ve helped organizations around the world achieve breakthrough results with AI. As one example, we worked with NatWest Group to transform its idea-to-action process from more than 60 days to just one day.
      How NatWest scaled customer engagement with AI See how we’re helping global industry leaders win with AI

      How We Help

      Harness the full power of generative and agentic AI by envisioning and deploying a comprehensive strategy that addresses governance, security, talent, vendor selection, technology infrastructure, and more. Our newly created OpenAI Center of Excellence is just one of many ways we remain on the leading edge of AI development.
      Learn more about our partnership with OpenAI Learn more about our AI approach

      Client Results

      Case Study

      Turning an Operational Complexity into a Multimillion-Dollar Market Opportunity
      We laid the groundwork for a shipping company’s AI venture by crafting a compelling proposition, validating market potential, and securing early commercial traction.

      Case Study

      Virgin Australia: From Turbulence to Triumph
      CEO David Emerson discusses how a multifaceted transformation culminated in a stunning IPO.
      See more

      Analyst Recognition

      Analyst Recognition

      We have been recognized as a Leader in the Forrester Wave™: Innovation Consulting Services, Q2 2024.

      We have been recognized as a Leader by IDC MarketScape: Worldwide Enterprise Strategy Consulting Services 2025 Vendor Assessment.

       

      Our Strategy Insights

      Lean Strategy Making
      Standardizing your company’s approach can pay off. Here’s how.
      HBR.org
      Unsticking Your AI Transformation
      Treating gen AI as a tool isn’t working. It’s time to redesign work, rethink operating models, and lead from the top.
      Brief
      How to Succeed in an Era of Volatility
      Invest in prediction, adaptability, and resilience.
      HBR.org
      Bain Beliefs on Strategy
      Companies that outgrow and outearn their peers live by these five lessons.
      Report
      Transformations That Work
      Lessons from companies that are defying the odds.
      Harvard Business Review
      What Business Leaders Need to Know About AI Sovereignty
      Aligning business strategy with national AI priorities is necessary to compete and scale.
      Brief
      The Rise of the Canadian Venture Scientist
      This is Canada’s moment to turn AI pioneers into venture builders.
      Brief
      US Consumer Health Update
      Upper-income earners seem to be adopting a defensive position but are not yet reporting negative spending intentions.
      Snap Chart
      See more

      Founder's Mentality Podcast

      Join Jimmy Allen as he meets with industry-leading CEOs to discuss a new perspective on leadership.

      Check out the podcast More on Founder's Mentality

      Lead with a Founder's Mentality

      Through a series of conversations, CEOs from leading companies sit down and share how they’re building scale while keeping the agility needed to navigate uncertainty and meet the moment.

      Meeting the moment

      Our Strategy Consulting Experts

      Headshot of Dunigan O'Keeffe

      Dunigan O'Keeffe Partner San Francisco

      Headshot of Matthew Crupi

      Matthew Crupi Partner Dallas

      Headshot of Sophie Horrocks

      Sophie Horrocks Partner London

      Headshot of Guy Brusselmans

      Guy Brusselmans Partner Stockholm

      Headshot of James Allen

      James Allen Advisory Partner London

      Headshot of Josef Ming

      Josef Ming Advisory Partner Zurich

      Headshot of Andrew Schwedel

      Andrew Schwedel Partner New York

      Headshot of Karen Harris

      Karen Harris Managing Director, Macro Trends Group New York

      Headshot of Michael Mankins

      Michael Mankins Partner Austin

      Headshot of Ouriel Lancry

      Ouriel Lancry Partner Chicago

      Headshot of James Hadley

      James Hadley Partner London

      Headshot of Nicolas Bloch

      Nicolas Bloch Partner Brussels

      Headshot of Martin Toner

      Martin Toner Partner New York

      Headshot of Grant Dougans

      Grant Dougans Partner Washington, DC

      Headshot of Audrey Hadida

      Audrey Hadida Partner Paris

      Headshot of Daniel Jones

      Daniel Jones Partner New York

      Headshot of Jenny Lundqvist

      Jenny Lundqvist Practice Executive Vice President Copenhagen

      Headshot of Bhavya Nand Kishore

      Bhavya Nand Kishore Practice Executive Vice President Zurich

      See more

      Our Strategy Consulting Expertise

      Our Strategy Consulting Expertise

      Venture Ecosystem

      The Venture Ecosystem is a global team of change-makers and thought-leaders with deep experience in the start-up and venture-capital worlds. Our mission is to spark innovation between bold organizations and insurgents by activating our global network of disruptors and investors.

      Learn more

      Macro Strategy

      Stop planning and start building. The expertise and proprietary tools of our Macro Trends Group ensure that the implicit bets within your strategy match your beliefs about the future of your industry and the world.

      Learn more

      Consumer Lab

      Develop a deeper understanding of your customers, beyond their shopping baskets.

      Learn more

      Support Functions

      Support Functions

      Transform your support functions so they power your growth.

      Read More

      People and Organization

      People and Organization

      Accelerate your organization’s results through your people and teams

      Read More

      Innovation & Business Building

      Innovation & Business Building

      Transform bold ideas into scalable businesses

      Read More

      Digital

      Digital

      We bridge strategy and tech to accelerate your digital transformation and ensure enduring results.

      Read More

      Consulting Services

      Consulting Services

      • Customer Experience

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      • Technology

      • Transformation

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Bain Micro-battles System® and Bain Radar 360 Strategy® are registered trademarks of Bain & Company, Inc.

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