Senior Business Analyst – MarTech

WHAT MAKES US A GREAT PLACE TO WORK 

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor Best Place to Work list and have earned the #1 overall spot a record seven times.

Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHO YOU'LL WORK WITH   
As a core member of the MarTech team within Digital Marketing, you will help shape and deliver the product vision and roadmap for both Cvent and Marketo. You’ll act as a strategic partner to the teams that execute Bain’s events and campaigns, translating their business needs into solutions that maximize business value and efficiency – representing the global “voice of the user” for both platforms.

You will split your time between working with business stakeholders to understand program needs and collaborating with technical teams (including both vendor and Bain resources) to deliver scalable platform improvements. This role sits at the center of a fast-evolving MarTech stack, with opportunities to influence how Bain’s tools support both operational excellence and customer experience.

WHERE YOU’LL FIT WITHIN THE TEAM
As a Senior Business Analyst – MarTech, you will play a key role in unlocking the value of Bain’s marketing technology platforms, with a focus on our event management (Cvent) and marketing automation (Marketo) systems. You’ll partner with stakeholders across teams such as Marketing Events, Digital Mailings, Practice & Account Marketing, and Market Reputation to define requirements, streamline workflows, and ensure we are optimizing these platforms to enhance client experiences and power data-driven marketing decisions.

WHAT YOU’LL DO

The ideal candidate is passionate about the intersection of business, marketing, and technology and is eager to grow their product management skillset.

You will own the backlog and roadmap for Cvent and Marketo, managing intake and translating stakeholder needs into impactful, technically feasible enhancements. As a subject matter expert, you’ll help shape how we use both tools to power marketing programs and insights. You will champion test-and-learn approaches, using a range of data sources to inform decisions and define success metrics.

Customer & stakeholder engagement

• Serve as the primary business analyst for Cvent and Marketo, maintaining a roadmap aligned with marketing priorities
• Foster strong relationships with key stakeholders across Events, Digital Mailings, Practice/Account Marketing, Market Reputation, Analytics, Salesforce, and other teams, proactively aligning platform strategy with evolving business needs
• Monitor performance metrics and gather feedback to synthesize into actionable product goals
• Define requirements for dashboards, KPIs, and attribution models to support smarter decision-making
• Translate user needs into actionable requirements and prioritize enhancements that deliver measurable business value
• Ensure platforms support scalable, efficient workflows (e.g., automating repetitive tasks, enabling personalization, and improving campaign tracking)

Technical capability delivery 

• Write and maintain user stories, functional requirements, and acceptance criteria
• Participate in planning, refinement, and testing cycles in partnership with IT and vendor teams
• Lead on solution definition, technical planning, and specifications in collaboration with developers and vendors
• Sign off on deliverables to ensure alignment with business needs and rollout readiness
• Partner with Analytics and Salesforce teams to ensure Cvent and Marketo data is clean, reliable, and actionable

Change management & platform enablement

• Lead rollout efforts for new features or workflows across both Cvent and Marketo
• Act as an advisor and enabler to end users, equipping them to maximize the value of new features and workflows 
• Advocate for best practices in platform usage, scalability, and data consistency

ABOUT YOU 

• Associate's/Bachelor’s degree or an equivalent combination of education, training and experience
• 5+ years of professional experience required; high performance standards as demonstrated by academic or previous job experience
• 3+ years in a product strategy or requirements role working with technical teams
• Strong understanding of marketing automation (Marketo) and/or event technology platforms (Cvent) is preferred
• Experience with agile development and writing user stories; Product Owner Certification, Jira/Confluence and a strong grounding in HTML plus
• Excellent written and verbal communication skills
• Strong intellectual curiosity, critical thinking and organizational skills 
• Ability to work independently and with teams to develop solutions to complex problems 
• Comfort building consensus and developing working relationships with both technical and non-technical partners across all levels of the organization
• Experience within a professional services environment isa plus. Marketing experience is not required, but you should be interested in digital marketing and excited by the opportunity to partner across the marketing organization to deliver a premium MarTech stack.

This role follows a hybrid model, requiring in-office presence at least 2 days per week with limited travel as needed.