Kenji Govaers
Advisory Partner,
Performance improvement and transformation executive with 25+ years' experience, focused on the global consumer products and retail spheres.
About Kenji
Expertise
Highlights
- Member of our Global Compensation and Promotion Committee
- Founding member of the Asia Society Japan Center
- Former global head of our New Partner Training program
For more than 25 years, Kenji Govaers has supported clients in achieving significant step-changes in return on invested capital through major corporate transformation programs, mainly in consumer-centric industries and retail. His client portfolio spans Europe, the US and Japan.
With a passion for education, executive coaching and talent development, he also formerly served as Bain's global head of new partner training between 2016 and 2019. He currently sits on our Global Compensation and Promotion Committee.
Prior to joining the firm, Kenji worked for another international strategy consulting firm, as Executive Vice President for Asia-Pacific. As part of this role, he established the firm's Tokyo and Shanghai offices.
He is a regular contributor to Nikkei, Diamond Harvard Business Review and Bloomberg.
Kenji presently sits on the governance committee and council of UWC ISAK, an international school in Japan, and is a founding member of the Asia Society Japan Center.
He holds an MSc in Economics and Finance from ESCP Europe, Paris.
In his free time, Kenji enjoys endurance races, including Ironman.
Bain Partner Kenji Govaers discusses discusses new findings on traditional media and the best advertising strategies for larger and smaller brands.
Recent Insights
- “CMOs Have an Identity Crisis—with Their CEOs,” Brief, Νοέμβριος 2019
- “How CEOs Can Solve the CMO Dilemma,” Brief, Οκτώβριος 2019
- “To Keep a Consumer Brand Top of Mind, Consider Old-School Advertising,” Forbes.com, Φεβρουάριος 2017, Article
- “Kenji Govaers: Digital vs. Traditional Advertising,” Video, Δεκέμβριος 2016
- “Online or Traditional Advertising, What's Better for Brands?,” Brief, Νοέμβριος 2016