The retail landscape is changing as consumer behavior is affected by the Covid-19 crisis. Marc-André Kamel, who leads Bain's Global Retail practice, and Melanie Sanders, who leads Bain's Asia-Pacific Retail practice, share their perspectives on what the new normal will be for consumers after the crisis, and how retailers can plan for a still uncertain future.
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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.