The retail landscape is changing as consumer behavior is affected by the Covid-19 crisis. Marc-André Kamel, who leads Bain's Global Retail practice, and Melanie Sanders, who leads Bain's Asia-Pacific Retail practice, share their perspectives on what the new normal will be for consumers after the crisis, and how retailers can plan for a still uncertain future.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.