About Melanie
Expertise
Melanie Sanders is a partner in our Melbourne office. She leads our Retail practice in Asia-Pacific and is an expert in our Consumer Products and Customer Strategy & Marketing practices.
Melanie has more than 14 years of management consulting experience across a broad range of consumer product categories, including food and beverages, apparel, home-wares and consumer electronics, and across retail formats, including grocery retail and department stores.
Melanie holds deep expertise in leading large customer-driven transformations and has led assignments on customer strategy, pricing, salesforce effectiveness, organization, mergers, acquisitions and merger integration. She also has extensive experience helping consumer products and industrial goods suppliers prosper in Australia's increasingly challenging trade environment.
Prior to joining Bain in 2006, Melanie worked for another consulting firm. She also held senior line management roles in manufacturing and retail at South Pacific Tyres.
She earned an MBA from Melbourne Business School and a Bachelor of Science from Melbourne University.
Recent Insights
- “Chinese Retail Must Adapt as Singles Day Matures,” Fortune, November 2021, Article
- “Defining Singles Day Success in 2021,” Webinar, October 2021
- “China Retail: A New Definition of Singles Day Success ,” Retail Holiday Newsletter, October 2021, Brief
- “Navigating the Challenges in Online Grocery,” Webinar, July 2021
- “The Future of Retail in Asia,” Video, July 2021