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Mark Brinda: The changing face of technology buyers

Technology companies need to learn how to sell to executives outside IT, says Bain Partner Mark Brinda in this brief video.

By Mark Brinda

Video

Mark Brinda: The changing face of technology buyers
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Technology spending is moving outside of IT, to executives responsible for marketing, HR, finance and other functions. Mark Brinda, a partner in Bain's Technology practice, discusses how technology companies can learn to sell to these new buyers.  

Read the Bain Brief: The changing face of technology buyers

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