We have limited Portuguese content available. View Portuguese content.

Video

Mark Brinda: The changing face of technology buyers

Technology companies need to learn how to sell to executives outside IT, says Bain Partner Mark Brinda in this brief video.

By Mark Brinda

Video

Mark Brinda: The changing face of technology buyers
en

Technology spending is moving outside of IT, to executives responsible for marketing, HR, finance and other functions. Mark Brinda, a partner in Bain's Technology practice, discusses how technology companies can learn to sell to these new buyers.  

Read the Bain Brief: The changing face of technology buyers

Tags

How We've Helped Clients

A Technology Company’s Transformation Restores Its Growth Trajectory

See more related case studies

A New Commercial Excellence Strategy Propels Vertiv to a Successful IPO

See more related case studies

A BPO Leader Embraces Automation to Transform Its Cost Structure

See more related case studies

Quer saber mais?

Ajudamos líderes do mundo todo a lidar com desafios e oportunidades cruciais para suas organizações. Juntos, criamos mudanças e resultados duradouros.

Contact Bain

How can we help you?

See all offices