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Video

Mark Brinda: The changing face of technology buyers

Technology companies need to learn how to sell to executives outside IT, says Bain Partner Mark Brinda in this brief video.

Video

Mark Brinda: The changing face of technology buyers
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Technology spending is moving outside of IT, to executives responsible for marketing, HR, finance and other functions. Mark Brinda, a partner in Bain's Technology practice, discusses how technology companies can learn to sell to these new buyers.  

Read the Bain Brief: The changing face of technology buyers

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