At a Glance
After purchasing a finishing plant, HeavyMetalCo* experienced a serious and rapid decline in sales.
To discover what had gone wrong with Plant A, the Bain team conducted a full analysis of products and markets.
Bain's strategy to restore HeavyMetalCo to the black: focus resources on new markets and cut losses in a losing product line.
HeavyMetalCo adopted Bain's recommendations and implemented a phased shift into new markets. As a result, profits rose substantially.